CARLOS CARMONAMEDINA

Art Director + Illustrator

Hello.

I am an accomplished graphic designer and intellectually curious artist with more than a dozen years of experience across countries and media forms, most recently in the world of Public Relations and Public Affairs.

Feel free to drop me a line at carlos@carmonamedina.com or download my résumé here.


Alliance for an Affordable DC

Client: American Beverage Association

Years: 2019 – 2021

I conceived, planned, and executed cohesive cross-channel creative experiences for ABA’s Alliance for an Affordable DC, a community of civically engaged small businesses. When the pandemic hit, we transformed the network into an information-sharing resource and promotional platform. Within a year, this grassroots initiative grew to more than 400 members.


Dole

Client: Dole Fresh Vegetables

Years: 2017 – 2018

Dole + Disney

I led the creative support for Dole’s digital and social campaigns in partnership with Disney (Star Wars: The Last Jedi, The Avengers, The Incredibles 2). The graphics I developed provided an avenue for Dole Nutrition Institute’s recipes, promoted sweepstakes, and raised money for Action for Healthy Kids –  all in compliance with Disney’s strict use of characters and complex legal structure.

Royal Banana Wedding

When news that Prince Harry’s favorite childhood cake was banana-flavored, my team quickly crafted a campaign to put Dole on top of the royal wedding craze. My illustration of a royal bananas proposal was reproduced on multiple media outlets, leading to a series of graphics that culminated with a short animation on Harry and Meghan’s wedding day.

Dole Social

I produced graphics and animations for Dole’s Social Media channels, including a creative cease and desist letter against Adam the Creator for his Fun-Size Salads meme that became Dole’s most-viewed social media tweet.


Amazon

Client: Amazon Ops, Amazon Book, and Amazon 4-star stores

Years: 2017 – 2021

I created various graphics for Amazon PR efforts, namely donations, press releases, and paid inserts in markets across the United States.


DC is my City

Years: 2016 – present

My passion project of weekly illustrations reflects my love for the city I now call home. My postcards and prints are best-sellers in stationary shops across DC.

The project has received a healthy engagement since the beginning, and has been featured in different media outlets: Washington Post, Washingtonian 01, Washingtonian 02, DCist, WUSA, TVE (in Spanish) and Voice of America.


Books from Birth

Client: DC Public Library

Years: 2018 – 2020

As part of their early literacy program, DC Public Library commissioned me to design and illustrate their “Sing With Me, DC” board book and growth chart, redesign their owl mascots, and produce print and digital ads supporting their Books from Birth campaign. The project won the PR Xchange Awards Competition in 2019 and 2020.

See more.


A Community Thrives

Client: International Social Service, USA Branch

Year: 2019

I single-handedly designed and produced a frame-by-frame animation for ISS-USA’s crowd-funding campaign, “A Community Thrives,” as part of the USAToday network of nonprofits.


Baconeers

Client: National Pork Producers Council

Years: 2019

When NPPC’s bacon-loving community surpassed 100k followers on Facebook, my team decided it was time for a brand makeover. Departing from the prior NPPC reliance on memes, I crafted a cleaner look that would appeal to a wide audience. In addition, I designed the wireframes and directed the redesign of their website.


Stockholm Environmental Film Fest

Client: KTH Royal Institute of Technology in Stockholm

Years: 2018 – 2019

I designed the logo and awards for the KTH Environmental Humanities Laboratory film festival, as well as the posters for its first edition. The logo is a playful reference to the editing focus of the festival, and every year it features a different Swedish butterfly.


Want to see more? Check out my collection of posters, logomarks, and other artistic projects – or download my extended résumé.

I look forward to hearing from you!